R.W. Martin × Enquirer Consulting Group

Your LinkedIn outreach,
and your call on what happens next

A short review for today. Nothing has restarted since you paused it on October 14, and nothing restarts until you say so.

For Chip Ottman and Deanne Angel · November 2, 2026 · Working draft for discussion

Enquirer Consulting GroupConfidential
What you told us on October 14

People you already work with were getting messages, and that concern shapes every change since.

"the rep from ABG has expressed concerns that we look bad with current customers and associates who get contacted and the information conflicts with other communications with them."Chip Ottman, email of October 14, 2026

Paused the same evening

All ten lists were paused within 30 minutes of your email.

Still paused this morning

Every list reads paused as of November 2. No outreach has gone from your lists since October 14.

Your word starts it again

Nothing restarts on either platform until you say so, and any new campaign is agreed with you first.

R.W. Martin · LinkedIn outreach review
What we got wrong

The first setup pitched too soon and reached people it should never have reached.

The first message asked for a call

It opened with the product and asked for a conversation before the person knew why. Your manufacturing opener read, "I work with manufacturing plants on automating garment and PPE dispensing ... would you be open to a quick conversation".

The titles were too broad

Executives and general operations titles were on the lists. Most of them do not run uniforms, scrubs or PPE day to day.

People at your own customers were on the old lists

Some of them got the old first message. That is the kind of contact that clashes with what they already hear from your team.

A few still went after October 13

A small number of messages went to people who should have been held or taken off. They come off before anything restarts.

And the weekly reply note promised from October 16 never went out. That one is on us.

R.W. Martin · LinkedIn outreach review
What we have achieved on your lists, August 31 to October 13, 2026

About one in four people accepted, but the old first message turned most replies into a no.

2,370

Connection requests sent from the three profiles.

589

Accepted, about 1 in 4 of the requests sent.

107

Replies from people who accepted.

2

Real buyer conversations, Job Options and Hyve Solutions.

Most replies were a polite no

About 2 in 3 people who wrote back said no. The ask for a call came before the reason to take one.

The new messages have no result yet

They went live on the evening of October 13 and ran for about one day before the pause.

Counts from your ten LinkedIn lists, from the August 31 restart to October 13, 2026, 7:14 am UK time. The split of replies comes from reading every reply thread by hand on October 13. Replies after that morning and before the pause are not counted.

R.W. Martin · LinkedIn outreach review
What changed on October 13

The new first message asks one question about the plant and names no product.

Message 1 · a day after they connectHi (first name), thanks for connecting. Quick one. How does your plant issue and get back uniforms and coveralls today?
Message 2 · four days laterHi (first name), here's what I help plants set up. At shift change, people badge in, take their uniform, coveralls or PPE, and drop them back when they're done. Everything stays on hand and accounted for, with no one tracking it by hand. Is that your area, or does it sit with someone else at your plant?
Message 3 · seven days laterHi (first name), would a one-page overview be useful, for you or for whoever looks after uniforms and PPE at your plant? It's ready to send right here, no call needed. Either way, good to be connected.
874

Executive and general operations titles taken off the lists.

Your customers off

HLSG and its brands, the University of Utah, and the customer you asked us to keep confidential.

Held until you decide

Cintas out. The rental majors, and Diana's contacts east of the Mississippi, held for your answer.

396

New healthcare contacts added at the right titles.

Shown for Chip's manufacturing list. Each of the six list families (hospitals, healthcare laundries, food, aerospace, manufacturing, semiconductor and electronics) has its own version in the same shape. Message 3 is shown as it will read on restart.

R.W. Martin · LinkedIn outreach review
What keeps your customers out

Your customers and associates go on a blocklist that is checked again right before every send.

Contact foundFiltered on title, seniority, industry, size, location, years at the company and profile keywordsChecked against your blocklistChecked again right before the sendMessage goes

The one piece only you hold

ABG's list of customers and associates, plus your own customer list. Both go on the blocklist before a single message sends.

Already built in

  • R.W. Martin has a workspace of its own, kept apart from every other client.
  • Replies on autopilot stay off on every profile until you confirm the answers and ask for it.
  • Connection requests unanswered for 7 days are withdrawn.
  • A newly connected profile warms up over 14 days to protect the account.
  • Messages never name ABG.

This check is one we have built before for another client, a match against the quote log to keep existing customers out of cold outreach.

R.W. Martin · LinkedIn outreach review
Your call today

There are three ways forward, and none of them starts until you say go.

#PathWhat happensWhat it needs first
1Restart all three reps on the new platformChip, Anthony and Diana go live with the new messages, your blocklist loaded and your pushback answers in place.Your answers and the ABG list
2Narrow restart, plant lists firstAnthony's food and aerospace lists and Chip's manufacturing and semiconductor lists go first. Hospitals and healthcare laundries wait for the ABG list.Your answers for the plant lists
3A clean closeYour lists, your conversations and your do-not-contact file are handed over to you.Your word

Whichever path you pick, everyone from the old lists still partway through a sequence comes off first, so nothing from the old setup carries over.

R.W. Martin · LinkedIn outreach review
What we need from you

Ten answers from your side get the restart right the first time.

#The questionWho answers
1Can you or ABG send the customers and associates we should never contact, plus your own customer list?Chip, with ABG
2Who should each profile reach, by title, industry, region and company size?Chip, Anthony, Diana
3Is healthcare east of the Mississippi yours or Randy's?Chip
4Are Alsco, Vestis, UniFirst, ImageFIRST, Crothall Laundry and Angelica prospects, or competitors like Cintas?Chip
5Are the pushback answers right? "We have a contract with Cintas" gets a thank-you with the one-page overview left on offer. "Not my area" asks who looks after it.Chip
6Is R.W. Martin described right, and which items do the systems issue at a plant?Chip
7When someone says yes, a booking link, or do your reps keep setting calls by hand?Chip
8Keep the openers, or change them? Same volume, lighter or heavier? Anyone to leave out?Chip
9Should interested replies go straight into HubSpot, and to which owner?Chip
10All three accept the platform invite emailed on October 31 and connect LinkedIn before Saturday, November 7, when the invites expire.Chip, Anthony, Diana

Questions 2 to 8 are the ones in the emails of October 31. A line under each is plenty.

R.W. Martin · LinkedIn outreach review
Next steps

Your decision today sets the dates, and each campaign is agreed with you before it sends.

Today, Nov 2
Your path, and what November needs to show for you to keep going.
By Fri, Nov 6
Your answers and the ABG list. Owner, Chip.
Before Sat, Nov 7
Chip, Anthony and Diana connect LinkedIn on the new platform. Owners, all three.
Before restart
Old-list people still partway through come off, your blocklist is loaded, and each campaign comes to you for your OK. Owner, Dan.
Your go date
First sends, on your word. Replies go to each rep, and interested ones into HubSpot if you choose.

Three questions for today

  • What did the ABG rep see? Which people, and roughly when?
  • What does November need to show for you to keep going?
  • Who on your side answers the replies, and how fast?
R.W. Martin · LinkedIn outreach review